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Thoughts: Mini Motorways


It is not remotely surprising to me that Mini Motorways was immediately snapped up by Apple for a couple of years’ exclusivity on Apple Arcade. The game is an extraordinary aesthetic achievement — a perfect blend of rounded edges, pastel colours, minimalist interface and intuitive touch-centric controls that seems to have been laser-targeted at Apple’s UX designers with the intention of sending them into paroxysms of orgasmic joy. I have no doubt that when an iOS developer goes to sleep at night, they dream of things that look very much like Mini Motorways — and not without good reason, either, since Mini Motorways is in many ways the Holy Grail of UX design. I have worked in several organisations that would kill to be able to express the core purpose of their product as simply and as naturally as Mini Motorways does. It’s a pleasure to look at, a pleasure to interact with, and a pleasure to play.

For the first hour or so, anyway.

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